Home with a Heart

Home with a Heart from Dulux

                                                                                           HOME WITH A HEART:

DULUX UNVEILS ITS HIGHLY ANTICIPATED COLOUR OF THE YEAR AND TREND PREDICTIONS FOR 2018

 

     ‘Heart Wood’ revealed as Dulux’s 2018 Colour of the Year, as Brits yearn to transform their homes into true sanctuaries

 

Today, the UK’s leading paint brand Dulux has unveiled its annual Colour of the Year: Heart Wood, a warm neutral, with a hint of heather. The colour has been revealed alongside key colour predictions for 2018 as part of the brand’s industry-acclaimed trend forecast, ColourFuturesTM, which celebrates a landmark 15 years.

 

Every year, Dulux gathers a panel of experts from around the globe across a range of industries including architecture, biophilic design, technology and innovation, to form its Global Aesthetic Centre. This team of experts then scour the globe to discover emerging trends and insights around the world and how this impacts the way we live.

 

Using these insights and a wealth of colour and design knowledge, Dulux has forecast the colour palettes that best reflect the way we want to live as we move into 2018.

 

THE MOOD OF THE MOMENT: TRANSLATING THIS INTO TRENDS

For 2018, that mood is felt to be one of unpredictability and uncertainty. A world in which we don’t know what the news will bring every day; a world with more expectations and more demands on our time; a world of division, and a world where we have greater access to information and choices than ever before.

 

As life gets faster, now is the time to choose to press pause. Our home needs to be a place where we can turn down the noise –  shut the door on the outside world and step into a place that is uniquely ours. Our home needs to be our sanctuary, a space where we can all look forward to… A Welcome Home.

 

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It’s this theme – A Welcome Home – that encapsulates 2018’s Colour of the Year and the subsequent trends that will permeate the way consumers choose to live and style their homes throughout the year ahead, whether that’s a space to retreat into, share with loved ones or energise and inspire.

 

THE COLOUR OF THE YEAR – HEART WOOD:

The colour for 2018 is inspired by the beautifully warm wooden materials we see being used in all kinds of interior decorating and architecture. A variety of woods are growing in popularity, but we see a tendency towards warmer, light and dark shades of red, alongside violet and pinkish woods. The warmth of wood reflects the comfort that we need in these uncertain times – this material is an essential element for creating the welcoming environments we desire.

 

THE HEART WOOD HOME:

The colour of the year palette allows you to instantly feel at ease, centred around the comforting natural quality of Heart Wood. This trend reflects the importance of cosy wooden tones and since blue remains so fundamental, the colour collection flows beautifully from this year into next. The nourishing warmth of wood and tactile comfort of leather add to this sense of harmony. There is no need for excess – the ‘Heart Wood’ home has everything needed to create real balance.

(Images courtesy of Dulux)

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Added on November 17th 2017
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